Writing for the Web: A Checklist

Modified on Mon, 12 Dec 2022 at 01:39 PM

  1. Paragraphs are no longer than 3-5 sentences
  2. Sentences are fewer than 15 words (but even shorter is better).
  3. Ideas are conveyed in as few words as possible.
  4. Writing is in plain-speak, with minimal jargon.
  5. Page titles have been carefully reviewed and include likely search terms.
  6. Longer chunks of copy are broken into bulleted lists.
  7. Content is separated by short, descriptive headings and subheadings.
  8. Keywords and main ideas appear within headings and at the beginning of paragraphs.
  9. Language speaks directly to students (“you”) and humanizes Lesley(“we”).
  10. Messaging and vocabulary reinforce the Lesley University brand.
  11. Content follows Web Content Accessibility Guidelines (WCAG) 2.2.
  12. Content is reviewed one more time before submitted or posted.

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